SEO Sabotage Via Blog Comments

May 20th, 2011 § 1

First off, I must say, “I DON’T RECOMMEND SEO SABOTAGE”.  This is merely an idea that struck me.  As bloggers, you are advised to allow comments and make it easy for your readers to do so.  The idea is that if you can get a decent conversation added to the end, it’s more SEO opportunity.  More relevant conversation with more relevant keywords with little extra effort on your part.

But what if this was used against you?  What if I stuff my comments with keywords that mislead search engines in some way.  What if your post is about baseball bats and I intelligently word my comment to appear that I am talking about baseball bats, but I slip in some references to bats, as in the animal.  You think I’m having a relevant conversation with you and being a little witty.  However, with a little help from other parties, other responders make reference to my comment.  Now the stage has turned and the search engine spider sees two topics equally represented and this drives the relevance of each slightly down.

How far down does it have to drive the relevance to matter?  I guess that depends.  We all know that being in the first search position can mean much more traffic and revenue than the second search position, but how much does that really amount to when you’re talking about blog posts?  Would you take offense to someone using SEO sabotage through blog comments on you?  Would it really move the needle enough for you to spend your energy to combat it?

Great SEO/Google Analytics Installation Specials!

May 19th, 2011 § 0

Thrivalytics (me!) is now offering two great special introductory offers for new clients.  The first is an unbeatable $50 Google Analytics installation.  Plus, I’m sure Dustin won’t mind answering questions about using Google Analytics once it’s installed.  Thrivalytics another amazing offer is SEO for your homepage plus some under the hood SEO all for $300.  What’s the “under-the-hood” stuff?  Follow the links to find out!

Is It Really A Contract?

May 18th, 2011 § 0

I’m a big fan of Dave Ramsey.  In one of his recent shows he took a caller whose parents were wanting to change his status from employee in the family business to contractor.  Dave’s response surprised me.  It was illegal in his case and constituted tax fraud.  Wait…WHAT?!?

The thought never crossed my mind.  I just took job classifications at face value.  They either want someone short term or they don’t.  After realizing this, it is apparent that many web analysts are getting cheated.  Cheated out of health coverage, retirement, etc.

Believe it or not, the IRS makes it clear what defines a contractor vs. and employee.  The one point that I think is really the issue in our industry is the location of work performed.  I’ve taken so many calls for short-term web analytics contracts that required the analyst to be on site when there clearly was no technical reason he or she couldn’t perform the lion’s share of the work at home.  Face it, I am an employee of one of the largest brands in the world (IBM) and yet I perform all of my work from home.  I also did so when employed by Sun Microsystems.  If these massive companies can manage to make it technically possible for me to perform my obligations from home as an employee, then so can these much small, trying-to-cut-costs companies.

Honestly, I’m not asking for all these contracts to be reclassified as employed positions.  I like the contracts.  Let’s just get real.  You don’t need a web analyst in the short cube next to you.  There’s lots of talk about how amazing technology is these days.  So let’s use it!  Get on Skype!  If the analyst needs to present data, then I’m sure she won’t mind visiting on site for a couple hours.  You like the flexibility of contractors and contractors like the flexibility of being one.  Being able to control their location is part of what defines their role and allows them to be more successful.

A final added bonus to letting contractors be contractors is that your candidate pool just grew exponentially!  Your welcome.